Black Math brought me on board to contribute to the Bai Bubbles campaign with the tagline, “none of this makes sense.” This served as the driving force behind all our creative endeavors. The campaign featured three spots highlighting specific flavors—Black Cherry, Pineapple, and Grapefruit. In addition to crafting style frames, I developed storyboards and sketched character concept art for the prop designers to bring to life in the live-action shoot directed by Black Math.

Many of the quirky comedic elements, such as the hand sporting a ring pop, the clam with an eyeball, ASCII art cat memes, the pineapple logo on the vintage computer, and the taxidermy muppet, were products of my whacky imagination. Good times!