Freeform 25 Days of Christmas
2022
2 Fresh
I collaborated with 2 Fresh, an animation studio based in Los Angeles, to tackle an animated show package and social media deliverables for Freeform’s 25 Days of Christmas. Freeform, an American television network, caters to teenagers and young adults, with a particular focus on young women.
Following a recent brand refresh from Collins, I delved into crafting a new logo for their annual Christmas package of shows and films. Adding a touch of flair, I incorporated iconic quotes from beloved characters like Kevin McAllister and Elf to strike a chord with viewers. The graphics were adorned in the style of vintage Christmas cards and old wrapping paper scraps, creating a festive and nostalgic atmosphere.
On Air Branding
Embracing Freeform's penchant for a “road less traveled” direction in style and color, I made bold choices by blending clashing colors and shades that don’t conventionally scream holidays. While there’s a nod to tradition with red and green, it’s not your typical holiday palette.
The imagery is a vibrant mix, featuring graphic patterns reminiscent of wrapping paper, tangible elements like bows and string lights, and straightforward graphic illustrations of ornaments. This concoction aims to infuse a fresh and distinctive vibe into the holiday season, aligning with Freeform’s unique brand identity.
Home Alone Promo
For the show promos, I aimed to let typography take the lead in conveying the message. By weaving iconic quotes from “Home Alone” with brand graphics, we could effortlessly link the quote to the character, creating a lively and engaging way to promote a film or program.
Out of Home Marketing
Online & Social
Logo Development
Collins created the Freeform logo as part of their network rebrand that was provided and required. My challenge was to take something already beautiful and unique and give it a festive holiday twist. I brainstormed a range of ideas, from simple to conceptual. The one I chose for the pitch utilized an eight-pointed star shape, resembling an abstracted bow you might place on top of a wrapped gift. Another playful experiment involved stacking the message to form a Christmas tree. For the pitch, I settled on supporting typography with a clean sans-serif style, incorporating a mixed font typeface I crafted from a variety of found letterforms and fonts.