Healthy Delaware
2021
Remade
Remade approached me with a single style frame, crafted by my fellow Texan and friend Elena Chudoba, for a project with Healthy Delaware. Although the script was finalized, Elena wasn’t available to continue, so I stepped in to expand upon the initial frame she designed, creating a comprehensive campaign.
Healthy Delaware serves as a valuable resource for the residents of the state, offering guidance on how to lead healthier lives, prevent, get tested for, and receive treatment for chronic diseases. The campaign we devised revolved around a film promoting healthy living, complemented by short, informative tips addressing specific areas like diet, heart health, diabetes, and tobacco-related issues.
Recognizing the potential for a bold collage style, I chose a restrained color palette, blending dynamic compositions of images, graphics, textures, and typography in an editorial treatment. Many elements, such as photographs featuring both my wife and me (including shots of our hands), infuse the production with a personal touch. The Remade team enthusiastically embraced this DIY approach, playing a significant role in bringing the boards to life, with additional photography and animation joie de vivre.
Turnaround Tips
