Work & Co, a design and technology company, brought me on board for a significant internal branding project in collaboration with the renowned Swedish home goods brand, IKEA. Our vision was to weave a down-to-earth narrative around a young couple embarking on their life journey, showcasing how IKEA played a pivotal role in enhancing both their home and work environments. As their story unfolded, the couple adopted a baby boy, and we seamlessly integrated this joyous event into the brand narrative, using iconic IKEA products to forge connections not only between two individuals but also between people and the products.