Kineticards
2018
Black Math
My dear friend Chrissy Eckman, a creative director at Black Math, invited me to contribute to her incredible product line of augmented reality greeting cards, known as Kineticards. Chrissy launched this brand while participating in the SCAD+ Alumni Business Launcher program.
Upon joining forces with Black Math, Kineticards underwent a rebranding, expanded its product line, and underwent a website and app overhaul, all in preparation for an official debut at the National Stationary Show.
As Chrissy expanded the product line, both she and Black Math welcomed me to contribute ideas and create illustrated storyboards for various greeting card concepts, including birthday wishes, engagement and wedding congratulations, and baby announcements. Additionally, I played a role in fine-tuning the branding and creating advertising and catalog covers.
