Arts & Rec, a local Austin-based agency, reached out to me for assistance in crafting a series of brand illustrations for their client, Niantic. Niantic, a software development company, specializes in augmented reality games like Ingress and Pokémon Go.

Initially, they asked for support with a couple of key spreads in their brand book. The first illustration focused on a compass, showcasing vignettes of people immersed in outdoor activities—hiking, biking, and participating in augmented reality-based games that encourage exploration and real-world connections.