My good friend Ryan Rothermel extended an invitation to collaborate on an entirely illustrated and animated explainer video highlighting a groundbreaking product in development by the major retailer Nordstrom—Beautycycle. The mission of Beautycycle is to reclaim 100 tons of beauty packaging by the year 2025, contributing significantly to the transition toward a zero-waste beauty routine.

The stylistic choice I settled on blends midcentury graphics and fashion illustration, presented through a fusion of watercolor-washed shapes and painted line art.