Trade Station
2017
Black Math
Black Math once again brought me on board for an exciting project with Trade Station, an online securities and futures brokerage firm and trading technology company. In their "Fresh Look" campaign, we had two scripts to design.
The style was a versatile kitchen sink approach, incorporating two-dimensional illustration and animation, live action, stylized 3D, stop motion, and animated diagrams. My focus was on shots featuring 2D characters, including the creation of a gallery wall with a diverse array of illustrated portraits and a close-up of a wall adorned with images of veterans.
I also storyboarded and illustrated some fun concepts, such as a skateboard covered in stickers, a taxidermy muppet, an owl sporting a necktie, and a guy in gorilla gloves passionately typing away. This mixed-media strategy established a dynamic range of visual styles, reinforcing the concept that traders come in all shapes and sizes.